In partnership with alba & flint
Your clients do not only search now, they ask. ChatGPT, Perplexity and Google's AI answer with a short list of businesses they have chosen to trust. If those tools cannot reach or read your site, you are not in the running at the moment someone is ready to act. This report tells you exactly how AI sees your business, and what to fix first.
more likely to enquire. Visitors who arrive from an AI answer have already compared their options. The assistant has weighed the field and named a business it trusts, so the visit starts much further down the funnel than a search result does.
Orbit Media, July 2026: 97 business and lead-generation websites, 29 million visits. AI-referred visitors made a high-intent enquiry, meaning a contact form, quote request or phone call, at 1.91 per cent against 0.5 per cent from organic search. AI referrals remain about one visit in 200, which is the point: it is small, and it is the fastest growing channel there is.
People act on the answer, not the ten blue links. The mention is the prize, and you are either in it or you are not.
Doing well on Google no longer means the AI picks you. Across ChatGPT, Gemini, Copilot and Perplexity, only about 12 per cent of the pages cited in AI answers rank in Google's top ten for the same question.Ahrefs, August 2025: 15,000 queries across four assistants. Perplexity is the outlier at 29 per cent.
There is no ad slot for it. A mention is earned in your code, your content and how consistently your story is told.
What the report checks
Most AI crawlers do not run JavaScript. If your pages are assembled in the browser, ChatGPT, Claude and Perplexity see an empty shell no matter how good the writing is. This is the check almost nobody runs, and the one that most often explains the silence.
Tested one at a time by fetching as each agent, not by reading your robots file and hoping. Firewall and CDN rules routinely block bots that robots.txt allows, and neither one tells the other.
Blocking GPTBot does not take you out of ChatGPT. Blocking OAI-SearchBot does. Plenty of sites set this during the scraping panic of 2023 and have the pair exactly backwards.
Indexed, eligible for a snippet and free of the tags that quietly opt you out of AI Overviews. Google's stated baseline for appearing in any AI feature, checked page by page.
Self-contained answers with figures, quotes and named sources. The one controlled academic study on this found those three lift visibility by 30 to 40 per cent, and that keyword stuffing does nothing at all.
Review platforms, your Google Business Profile and whether your details agree with each other. In a study of 800,000 AI responses, brands with no review profile were named in 1 per cent of answers; brands with even a minimal one, 53 per cent.
Sources: Vercel crawler analysis, 2025. Google Search Central documentation on AI features. Aggarwal et al., KDD 2024, 10,000 queries. Seer Interactive and Trustpilot, March 2026, 804,491 AI responses across 1,926 brands.
What we do not check, and why
This field has more folklore than evidence in it. Here is what we leave out, so you can ask anyone else quoting you the same questions.
Ahrefs looked at server logs from 137,000 domains and found 97 per cent of llms.txt files received no requests at all, and that the main things reading the rest were SEO audit tools. Google's own position, in June 2026, was that no AI system uses it. If you want one it is twenty minutes of work, but it is not a finding.
A controlled study of 1,885 pages that added structured data against 4,000 that did not found no meaningful lift on any assistant. We check your schema, because it still earns its keep in ordinary search and it keeps your business details straight, but we will not sell it to you as a lever it is not.
Brand mentions do correlate with being named, more strongly than backlinks do. Buying them does not, and Google says as much in plain terms. Earned coverage counts, and that is a different piece of work.
The report
Prefer to start smaller? The free health check covers crawler access and whether your homepage survives without JavaScript. One page, one business day, no cost.
Property, lending, recruitment and construction. If your clients are starting to ask AI who to trust, this is where you find out what it says about you, and how to make sure the answer is your name.
Questions
A written report on how AI assistants see your business, with the findings ordered by what will change the answer fastest, and a twenty minute walkthrough. Plain language, no score out of a hundred, and the fee comes off any build you go on to do.
Five business days from the point we have your website address. The free health check comes back within one business day.
Nobody can promise that, and anyone who does is selling something. What we can tell you is whether the tools can reach and read you at all, which is where most businesses lose before the question of merit ever comes up.
No. It is a one-off piece of work with nothing attached to it. If you want the fixes done afterwards we can quote them, and the fee comes off that quote.
A short version, run by hand on your homepage: whether the major AI crawlers can reach you, whether your content survives without JavaScript, and whether anything in your robots file is blocking the crawler that governs ChatGPT citations. One page, one business day.
Get started
Give us the website address and we will do the rest. Choose the free check if you want a look before you spend anything.
The report is produced by alba & flint, so what you send goes to them. It is used to run the check and to reply to you, nothing else. No mailing list and no sequence. See the alba & flint privacy policy.
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